Vocate Futures is a new business, focussing on developing public speaking skills for both business and personal applications.
The Goal
Vocate came to us looking for help and advice on narrowing down the logo designs they had created, and after to create an exciting new website to slot in with the new branding and help promote this new training business. As a brand new business, the key aims were to get the company’s name and services out there while also providing a well-organised hub for all the services they offer and giving them the flexibility to add more as the business develops.
What did we do?
To start with, we talked over the logo designs they had created and gave advice on the best option to choose, both from an aesthetic view and a practical one.
To start with, we talked over the logo design he’d had created and gave advice on the best option to choose, both from an aesthetic view and a practical one. This entailed considering what would be most legible on a range of screen sizes, whether the colours would work for both print and digital, and assessing whether the fonts would be usable across other applications and whether it would require a complimenting font for body copy.
Once the branding had been decided, we moved on to wireframing out a structure for Vocate Futures’ website to help organise all of the services into their main sectors, public speaking for business and public speaking for individuals. We worked through this process with the client over the course of our design meetings until we had a clean and easy to navigate layout set out that he was happy with, ready for the next stage, design.
We focused on creating a clean, modern website design that would catch the eye while also being easy to adapt and add to for future use. We made sure to keep the client’s branding central to the aesthetic, creating something unique to him that matches up with Vocate’s target audience. Once the design was approved, we moved on to creating the website, using wordpress to help ensure it’ll be easy to update as the client adds new courses to their training repertoire.
It’s time to launch
As always, we put the site through our rigorous quality control process, ensuring the site works across different device sizes and was ready to go live. We also worked with the client to ensure that any changes they wanted made were completed and signed off, ready for the site launch. Once the launch was complete, we brought Vocate in for website training and showed them how to operate and add to the new website, ready for the future of this growing business.
If you’d like to check the site out and perhaps develop your public speaking skills, click here.