How we help
Creating a new website is a collaborative exercise. There is no part of the process where you are not involved. You know your business inside out and we know digital inside out. We bring the two together. Our approach is simple –
1. Initial meeting
We talk through your existing website and how it is underperforming, but most importantly talk about your business and what you need your digital presence to achieve. Coffee and biscuits are mandatory.
2. Brief and Quotation
We write up a brief and provide you with a full quotation against that brief, stating clearly the deliverables expected. It includes a digital audit of brand, images and content. We tell you how digital can tell your story.
Once the quotation has been accepted we set up a design and site specification workshop with you. The designer and developer on your project attend too, and we pull together a full creative and functional specification for the project.
The contract is only signed after the workshop, as it occasionally pulls up further work required, and we feel you need to be able to change your mind once the project begins. These are agreed and the contract signed. The payment schedule is also put in place.
Our designer creates a wireframe which is the blueprint and skeleton framework for the pages within the site. It’s all about the arrangement of the key marketing areas, content and navigation architecture, and how they all work together to achieve happy user experience (UX). It priorities information and function.
The fun bit. We design a crafted website and online marketing solution which puts you above your competition. It goes through two iterations until everyone is happy and the user experience (UX) is signed off.
The development team then turn the design vision into workable online code that is also mobile friendly. You begin to see the movement, video, buttons, blog and scrolls take shape and your site come to life. Quality control and testing ensures our coding standards are high.
8. Content & Training
We like our clients to be in control of content and inputting their own words into our page designs. It builds your confidence. We provide you with in-house training on how to update your website’s CMS and manage your new content and images. You can also engage us to input content if you are time poor and busy.
9. Digital Marketing & SEO
We provide technical and digital marketing support to ensure your web presence is optimised for favourable search results. All SEO follows Google’s best practice guidelines to help you rank highly.
10. Go Live
Pop the bubbly and enjoy your new site. We provide 5 hours' free support within the first month for every new website. So you are in safe hands.
Ongoing Support & Strategy
Being live on the web is just the beginning. We offer continual technical support and digital marketing advice. Support is paid for via support bundles of time from 3 hours to 20 hours. Our ongoing SEO and digital marketing strategy drives qualified customers and buyers, and helps with Pay Per Click advertising, social media, email marketing and monitoring metrics.