COLLABORATION: COMMUNICATION: OPTIMISATION

Resources

Welcome to the Daneswood Resources page.

Here you will find a selection of the tools and guides we offer to clients and/or use internally on our own marketing.

You can download them without giving any contact details (excludes the Action Plan, which will be emailed to you), please just take them and use them to grow your marketing effectiveness. If you need help on implementing anything related, please do get in touch and we will assist, if possible.

COLLABORATION: COMMUNICATION: OPTIMISATION
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Discover how to transform your website and digital marketing to generate more sales

In just two minutes you can obtain your free, personalised Action Plan to improve your website and digital marketing, and generate the sales and enquiries you want!

  • It takes just 2 minutes
  • It’s completely free
  • Quickly uncover where you need to focus your marketing
  • Receive personalised results instantly

In two minutes you will have a score and personalised Action Plan showing where you might want to improve your website and digital marketing.

Marketing Calendar 2024

Download your Marketing Calendar to help you plan your marketing in 2024

  • Major Holidays and Events in the National Calendar
  • Celebration Days
  • What you should be starting to plan in your marketing
  • What promotions should be in preparation
  • Prompts to launch your seasonal marketing
  • Download your copy now. No contact details required

Get your Marketing Plan Template

Successful marketing revolves around a clear plan, easy to understand and regularly reviewed. Investors and your banks want to know that you have a plan to drive the business.

But if planning your marketing isn’t your skillset, it’s hard to know what to include and what to omit.

Download the Marketing Plan we have used, and improved, for well over a decade. This covers all you need for your Strategic Plan, to give your overall plan.

Take the strain out of your planning, focus on what is important to your marketing and keep your financial people happy, all in one document!

Digital Marketing eBook

Download your free eBook with practical hints, tips and lists to make your Digital Marketing successful. You will learn:

  • What are your options to create a digital marketing campaign to get the sales and enquiries you want.
  • Should you run a Proactive or Reactive marketing campaign.
  • How do you set your marketing budget and should you share that with your agency
  • How do you track results to measure your Return on Investment.

Website & eCommerce ebook

Get your free eBook to guide you in creating an Action Plan make your new website successful.

  • How to devise the right website strategy to get the sales and enquiries you want.
  • Questions to ask to select the right web agency for your project.
  • Where 90% of websites go over deadline and budget and how to stay on track!
  • Download your copy now. No contact details required

Profile your Ideal B2C Customer

When we talk to our clients to take them through this process we use a B2C (Business to Consumer) Buyer Persona* checklist.  Using this simple tool to profile customers, enables us to speak to customers in their language, addressing their wants and needs, and posting on platforms where they actually spend time gathering information.

We have helped loads of clients pin down their ideal customer profile now to help you get your marketing speaking to the right people we making this available to you.

Just click to download your copy.

Identify your Ideal B2B Client

Taking time out to identify your IDEAL business clients, understanding the organisations motivations and buying patterns can make your marketing fly.

To guide clients through this process we use a Buyer Persona* checklist, (*marketing jargon alert!)  We have helped countless clients pin down their ideal buyer profile using this simple tool and now to help you get your marketing aligned we are making this available to all.

No need to provide your details, simply click to download your copy.