LMS Music Supplies are one of the country’s leading music suppliers to schools, music services and music therapy sessions and have been running for nearly 100 years.
The Goal
The client came to us with the request to update their website as their old site was outdated, and the client was limited on what they could do in their old system, so the goal was to rebuild the website in a system that was easier for them to handle and update.
What Did We Do?
To begin this project, we had an initial meeting with the client to understand their requirements for their website rebuild. From this meeting, we decided it would be best to rebuild their website with a more flexible system with updated code and more functionality to assist with their ecommerce side of the business. An updated platform would also allow for increased security and a faster website, running on the newest version of PHP, which was a big motivator for this rebuild as the old site was sitting on a server that had an outdated version of PHP that was shortly being decommissioned.
Our biggest challenges during this rebuild were transferring the products and orders from the old CS Cart website over to the new WordPress website, as the old site had quite a few custom checkout fields and custom order PDF layouts which could not be directly ported over. Using a combination of tools, plugins and manual labour, we moved over the thousands of orders and products successfully for the new website.
Some of the products also had some complex variations, so we worked extensively around these to make sure that they functioned correctly on the new site.
How Did Digital Marketing Take Part?
During the rebuild, our Digital Marketing team also paid close attention to the SEO of the website whilst moving over and before the launch during the rebuild to ensure the existing rankings were protected.
This included looking at elements like meta titles, meta descriptions, H1 tags, image alt tags, URL structure, and keyword-rich content, which all play a part in rankings. We used a combination of Search Console, Google Analytics, a few other tools and manual review to ensure that all existing rankings were maintained and protected during the move to the new version of the website.
Time to Launch!
Once we had completed the rebuild, it was time to launch! The Digital Marketing team were on hand to monitor Google’s reaction to the new website on launch day, and we carried our a series of tests and checks for final assurance of quality after the launch process.
Feedback from the client is that they are much happier with the WordPress system, finding that the filtering and product control is a lot more user-friendly.
Take a look at their new website and see what you think: https://www.lmsmusicsupplies.co.uk/
If you’re looking for a website redesign, rebuild or would like help with any other website functionalities, get in touch today!