GK Signs provides quality signage and vehicle livery to local and multinational companies throughout the UK and across Europe.
The Goal
GK Signs came to us with the request to elevate their current website. The old website no longer reflected the companies’ morals and who they were. It was outdated and didn’t represent the companies’ size or highlight the prestigious clients whom they work with. We ensured to update and include all the vital information on the new website.
What Did We Do?
There were many factors included in this process; we began by building a new sitemap and wireframe, we then laid out the best user journey in the wireframing process, and we worked with the client to achieve a layout that they were happy with. From then, the building began; we used their branding colours and large images to showcase our client’s work. We also included a logo slider to ensure all their client’s logos were shown, as well as a testimonial slider, which helps build trust for website visitors. A final addition was a large banner image, which includes the companies’ video in it.
Throughout this journey, we worked closely with the client, taking on board their input in meetings we had arranged fortnightly with a dedicated project manager. This build took us 6 months in total due to some minor delays and was a very smooth build!
How Did Digital Marketing Play a Part?
As well as the website redesign and rebuild, we had the SEO of the website in mind throughout the entire process. It was important to keep this in mind to ensure that their existing rankings were maintained when moving the content over. This included looking at elements like meta titles, meta descriptions, H1 tags, image alt tags, URL structure and keyword-rich content.
Launch Day!
In order for us to launch the site smoothly and without interfering with the client’s emails, we had to coordinate with their IT support team and existing web hosts to ensure a successful launch for the site with no downtime.
The launch of our client’s new site was successful, and the client is very happy with the new site. They were involved in the whole process with regular updates and encouraged to share their opinions and thoughts so they got the best results.
If you want to see their new website, you can take a look here.
If you’re thinking about a website redesign or want to discuss any other functionalities on your website, contact us today, and we will be more than happy to help you.