Daniel Paveley
Graphic/Web Design and Web Development
Print and online marketing have often been posed as competing, one or the other fields. Online marketing is easy to update and track the impact of, while printed marketing is great for giving your brand a premium feeling and giving customers something physical to keep your brand active in their mind. In truth, a combination of both is the smartest way to balance the advantages of both online and offline marketing.
Print as Part of Your Branding
Have you recently been rethinking your branding, or perhaps you’re an established brand and have noticed a few gaps in your day-to-day that don’t seem to reflect your company? I’m sure we’ve all seen companies with a slick-looking website before, but when they send you an invoice, or you ask for a catalogue, the best they have to offer you is a thin office printout, an emailed PDF, or even just a URL. Having a truly cohesive brand means making sure every piece of material you put out properly reflects your image, and considering what your customers are seeing off of their screens is a big part of that.
But is Print Really that Worthwhile?
Did you know that a survey by FedEx found that 85% of consumers say they are more likely to buy from a business that has professionally printed materials? Even more so, The Content Marketing Institute reported that 56% of customers find print marketing to be the most trustworthy type of marketing. It’s important to remember that a good amount of people just trust something physical much more than what they see online, and if you want to capture their attention, some polished print is the best way to do so!
What Should I Consider when Having Marketing Materials Printed?
Some of the easiest things you can do to ensure your print looks good come down to the physical specs. Make sure it’s designed to the size you’re printing at, with 3mm added to each side for bleed. Bleed is a little extra wiggle room in the design to ensure that any little misalignment of the print cut doesn’t leave you with a noticeable white border. The next thing to ensure is the resolution of your photos. Great imagery can really make a design pop, but pixelated photography can really make it look amateurish. 300dpi (dots per inch) is the resolution to aim for when it comes to printed images. The colours you use are also important; computers use RGB colours, while printed ones use CMYK, meaning there are some colours that might not show up as expected. Make sure to double-check that your design software is set to a CMYK colour space before exporting it.
Daneswood has many years of experience designing great-looking, professionally printed material for our customers. From banners to booklets and everything in between, if you’ve got an idea, we can help make it a reality. Click here for more information on why we’re the perfect partners for your professional print.