Exeter Web Design and Digital Marketing Agency - we've built over 900 websites for businesses, charities and public bodies. We specialise in Web development, eCommerce, Digital marketing, Branding, Positioning, Design and Print. Based in Exeter, in Devon, we have clients across the UK. Contact us for help making your marketing more effective.
Adding links to your Instagram stories is a fairly new feature. Taking advantage of this will increase the traffic to your website as well as engage with your followers quickly and easily on their turf.
Stories allow you to be specific and direct, grabbing the attention of your followers for a few seconds which often lead to a successful conversion.
You must have over 10,000 followers on your Instagram account to be able to use this feature. Unfortunately for anyone with below this amount it won’t be possible – they recently lowered the number of followers required to use this feature, as before this recent change, you had to have over 1 million followers!
Without further ado, let’s take a look at how to quickly and easily drive traffic to your site using Instagram URLs:
Step 1
Open Instagram and select the camera icon located at the top left of the home page.
Step 2
Now choose a video or image you want to display. You can choose these by clicking on the bottom left which will take you to your camera roll/media. Or you can take a video, image or boomerang at that moment.
Step 3
Once you’ve chosen your desired video or image, click on the linked chain icon located at the top of the page, then insert your business URL, click done or the green checkmark.
Step 4
Add a call-to-action to your story.
People still aren’t particularly aware of the icon located towards the bottom of the story which displays an upwards arrow. To make this icon as clear as possible the best option is to add a call-to-action and write something like “Swipe up to see our new product” so people know they can go straight to the website page.
VIOLA! You’re good to go!
Here are a few examples.
If you would like help getting your company Instagram up to speed, please contact Luke on 01392 248 365 or luke@daneswood.co.uk