Izzy James
Digital Marketing
WordPress powers more than 42% of websites, making it the most popular content management system (CMS) used to create websites, including our own.
As a business owner, you may be familiar with WordPress and what it’s used for, but do you know the benefits of using it as your website platform of choice?
What is WordPress?
WordPress is a free, open-source content management system used for a wide range of content creation. The platform can be used for every type of website from brochure to ecommerce.
You host your own website through a third-party hosting provider and manage your own website’s domain. This gives you complete control over your site including areas like site speed, security and more.
What are the Benefits of Using WordPress?
WordPress comes with many benefits to help business owners create websites with ease. It helps make something that may seem overwhelming and complicated easy for many people worldwide. However, it is always a good idea to work with a web design and development company to ensure your site is professional, effective and working to grow your business.
The backend of WordPress is easy to use for both technical and non-technical people alike. Developers and Digital Marketing experts love the platform for the flexibility and technical capabilities it gives them. Likewise non-technical business owners are able to create, edit and improve the page content on their site without having to go through their developers.
There are thousands of plugins available to add functionality to your website. Whether you’re looking to integrate your site with a booking system, a CRM or marketing platforms, there will be a plugin available to help you out.
Plugins can add a lot of flexibility and functionality to your site for example, you can add contact forms, speed up loading time, backup your data, sell your products, improve your SEO score and blog any spammy comments.
Unlike other platforms out there like Shopify or Cs-Cart, WordPress isn’t just for one type of website, it will work for you and allow you to grow as a brochure website and as an ecommerce website.
You can host your website yourself (we would recommend hosting your website with a team of experts, like Daneswood) meaning you have more control over your server which allows you to keep a close eye and improve your website speed and scale your website’s capabilities when it comes to influxes in traffic. This is extremely valuable for ecommerce stores or websites where seasonal traffic is common.
If you want more information on anything mentioned in this blog, please contact us here, and a member of our team will be happy to help and talk to your further about WordPress.