Nigel Wilkinson
Managing Director of Daneswood. Nigel has been in sales and marketing since the 1980's and run digital marketing agencies since 2000.
We’ve all grown up with the thought of AI becoming part of our lives, from Terminator and the threat of Skynet to the annoying Clippy the Paperclip jumping up on Microsoft Word shouting “It looks like you are writing a letter.”
Indeed, we all rely on AI more than we might think; certainly, my typing of this blog is made easier with Spell Check highlighting my frequent mistakes.
But a new generation of AI is now here that takes Clippy and Spell Check to the next level. Services like CopyAI have been around for a while now but never really broke through. In my view, it had the Artificial bit cracked but wasn’t all that Intelligent!
ChatGPT has the potential to make a real difference though. People are seeing results that demand attention. Want an essay on SEO written in the style of William Shakespeare? Give ChatGPT the keywords, and 3 seconds later, you have your paper!
So, are copywriters and bloggers a thing of the past? Well no. Not yet, or for some time to come.
First of all, Google stands in the way. They, and others, have stated that AI content will be blacklisted, and they are using AI to spot AI content – which sounds like Robot Wars to me!
Second, AI can only reproduce what it knows. As yet, it can’t create. It can’t tell stories, and it doesn’t have personal experience; it’s missing “that elusive ingredient, that spark that is the breath of life…. itself!”
So, what can AI do? Well, far more than I have time for here, but it can answer questions, it can generate natural-sounding text on a variety of topics, translate languages, create essays, check developer’s code, give SEO keyword suggestions, create email marketing ideas and even the basic core of emails themselves – remembering to add your experience and personal input.
I remember watching that famous David Bowie interview when Jeremy Paxman grilled him on the future of the Internet and how it might change the way we interact, communicate and create; Bowie described the implications as “unimaginable”. I wonder if we are at another crossroads moment?
Check out the Bowie interview here https://www.youtube.com/watch?v=FiK7s_0tGsg
Try ChatGPT for yourself at https://chat.openai.com/