Exeter Web Design and Digital Marketing Agency - we've built over 900 websites for businesses, charities and public bodies. We specialise in Web development, eCommerce, Digital marketing, Branding, Positioning, Design and Print. Based in Exeter, in Devon, we have clients across the UK. Contact us for help making your marketing more effective.
In modern day marketing, having a website alone simply isn’t enough. If you aren’t capitalising on the potential of social media then you risk falling behind the competition.
In the age of instant gratification, your customers want answers and they want them now. Social media platforms allow you (or your marketing team) to provide these answers before the customer approaches another company who will. Running a successful social media strategy will also allow you to identify problems giving you the unique opportunity to take the steps and resolve them right there and then.
Facebook and Twitter (as examples) are social networks and people quickly forget that this is also a tool for marketing, with this in mind, your customers are less likely to see your posts as an advertisement and will be open to listening to what you have to say. This of course, will increase sales (which, lets face it, is why we are all here) the more you engage with customers on social media platforms, the more likely they are to trust you, visit your website and purchase your products. Studies have shown that businesses that use social media correctly have much higher loyalty and this means that customers are more likely to buy from them than their competitors.
By searching specific trending conversations on Twitter you will often find that people are searching for the products which you are selling, with potential customers like this it only takes the smallest amount of direction to have a sale.
At its very base form, social media will drive traffic to your site, increasing awareness of your brand, whilst giving you an insight into your target markets but this is really just the tip of a very, very large (and dangerous iceberg).
For more information on social media, social media management or social media training email me at: luke@daneswood.co.uk