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Social media is not exactly Poldarkian, but if 18th century miners in Cornwall had access to digital marketing, the rise of the Warleggans might have been thwarted.
Modern day mining companies are now using social media as part of their investor relations strategy to encourage investors to contribute money into their business. Instead of meeting in secret over a mead in the Red Lion, Ross Poldark would have put out series of positive announcements on Twitter ‘new mine opens, investors sought’ or ‘we just struck a copper vein’ or ‘shipwreck at Church Cove beach, grab what you can’.
In a mining survey by Metal Pages* they found that 80% of the companies they profiled used social media to raise awareness specifically for investment. Twitter was the predominant channel with Facebook a favourite too. Other channels recommended included YouTube, SlideShare or StockTwits.
So don’t be 18th century in your thinking. Investors monitor social media to look for new investment opportunities. Although mostly always talked about in terms of ‘engagement’, social media can also be very passive networks too. People can follow and watch you happily and silently for some time, without engaging, while they weigh up if they wish to build a relationship and invest in you. Twitter is transparent and honest. Who wouldn’t want to invest in that?
If Ross Poldark could have swapped the gaming table for a more measurable investment in digital marketing, then maybe you should too.
Daneswood, supporting B2B digital marketing.
*Taken from Metal Pages Ltd 2012 survey of Junior Mining Companies.