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As businesses in the southwest become ever increasingly digitally savvy, competition to convert customers online and rank high in the search engines is only getting harder and harder.
Fortunately many small to medium sized businesses in Devon are starting to realise the true power of publishing regular content updates on their business websites. If you are still one of the few that currently don’t run a blog on your website, here are 3 key reasons why you really should start blogging.
Reason #1 SEO, SEO & More SEO – Rank High in Local Search results
If your business relies on selling specifically to customers located in Devon, then SEO should be high on your agenda. The more blog posts you produce, the more indexed pages your website will have in Google’s search results. Google will then treat your website as more relevant, therefore will rank you higher in the local search results – leading to increased organic leads.
Reason #2 Show Your Expertise – Show you are the best in the southwest
What a better way to earn your website visitors trust than to regularly inform them of how brilliant you and your company are. A recent study found over 70% of website users agreed a website’s blog affects their purchasing decision. From your recent work, to your expert opinions on local news topics. Don’t miss an opportunity to show your website visitors that you are the go-to guru in your field.
Reason #3 Create Leads – Qualify and Close new leads
A blog gives you the opportunity to open up new lines of communication with your customers on specific topics. If your customer base can be split into key areas of interest, why not write about those key topics and insert a specific call to action unique to that case?
Conclusion
In conclusion, if you want your website to rank high in local search results, win the trust of your potential customers whilst simultaneously creating new leads, introducing a blog strategy to your website needs to be your next step in action.