Daneswood
Exeter Web Design and Digital Marketing Agency - we've built over 900 websites for businesses, charities and public bodies. We specialise in Web development, eCommerce, Digital marketing, Branding, Positioning, Design and Print. Based in Exeter, in Devon, we have clients across the UK. Contact us for help making your marketing more effective.
Every search starts with Google!
We overhauled a website for a Devon based solicitors’ firm, and as part of that, carried out migration and basic search engine optimisation (SEO) at the build stage of the project, which is best practice on every site we design now. During that project we talked to the client about ongoing SEO after the site goes live, but they said they were happy with their rankings as they were on page 1 of Google and already employed an SEO agency. We challenged them to say that their page 1 ranking was not for their core bread and butter solicitor work, and that the high bounce rate on their website points to the fact that although they were generating traffic to the site, they weren’t the right traffic for lead generation. They had been the victim of ‘black hat’ SEO techniques, and we only employ best practice ‘white hat’ SEO techniques throughout.
We in order to raise Google rankings for highly competitive search terms such as ‘divorce lawyer Exeter’ you have to embark on a slow strategic SEO campaign. There are no quick wins with SEO – you have to use Google Adwords if you want quick results. We undertook an SEO strategy to clean up their back-links and build engaging site content for their core service of ‘divorce’. We monitored their Google analytics each month and sent them through a report at the end of each month on how the metrics were moving and their ranking changing. We created a blog strategy with suggested headings, that their lawyers and copywriter then wrote for us. We then optimised that blog and posted it up on the site and across social media, accompanied by monthly ‘on page’ SEO.
We have now moved this client from page 3 on Google for their core work, to appearing in the top 3 organic listing results on page 1 of Google.
INTERESTED IN HOW WE CAN HELP YOU?
Contact Luke, our Digital Marketing Manager for a free review: 01392 248 365, luke@daneswood.co.uk