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During every Tools For Clients blog post we are going to recommend useful tools for website management. This week we thought we would show you how to effortlessly optimise images for your website and blog.
What is image optimisation?
Image optimisation is the process of compressing an image’s file size to as small as possible without effecting its visible quality.
Example 1 – 92KB
Example 2 – 40KB (compressed)
Why should I optimise my images?
Non optimised images will slow your website load speed dramatically. Not only will this affect your website visitors experience but Google will also rank your site lower due to slow performance.
*Page speed fact – Amazon once calculated that a page load slowdown of just one second would cost them 1.6 billion in sales each year.*
How do I reduce file size?
If you want to avoid the dreaded lag of un-optimised images, simply use one of these free web tools to reduce the file size for you: