20/07/2016

Facebook algorithm tweak makes businesses more reliant on post shares!

Exeter Web Design and Digital Marketing Agency - we've built over 900 websites for businesses, charities and public bodies. We specialise in Web development, eCommerce, Digital marketing, Branding, Positioning, Design and Print. Based in Exeter, in Devon, we have clients across the UK. Contact us for help making your marketing more effective.

Have you noticed a significant drop in views on your Facebook posts? Well it could be that the newest tweak to the business algorithm is to blame!

Facebook tweaks their algorithm slightly every Wednesday afternoon meaning that businesses need to ensure they keep on their toes with any social media strategies they have in place. The newest algorithm change however is possibly the biggest change we have had in quite some time.

To put it simply: if your customers aren’t engaged and sharing your content you won’t get seen.

With this new announcement, engaging content on social media has become more important than ever that people want to share with their friends, simple sales plugs will no longer work on the social media platform. So make sure all of you are sharing your own posts where possible to increase this awareness and engagement and ensure Facebook knows that your digital marketing strategy is worth appearing in the news feed of your customers.

For help on creating and engaging social media strategy, please don’t hesitate to contact me at luke@daneswood.co.uk

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