19/05/2016

eCommerce Best Practice – Iconspeak

Exeter Web Design and Digital Marketing Agency - we've built over 900 websites for businesses, charities and public bodies. We specialise in Web development, eCommerce, Digital marketing, Branding, Positioning, Design and Print. Based in Exeter, in Devon, we have clients across the UK. Contact us for help making your marketing more effective.

This blog is the first in a series of articles about online shops that we’ve found, which we think are just great. They show best eCommerce practice on every page…

If you are planning a summer holiday to foreign climes soon then here is a website you need it visit – iconspeak.world as it sells a t-shirt (or bag) with 40 icons that will help you communicate even if you don’t speak the language. You just point to the icon you need (train, toilet, drinks etc) and start talking.

The t-shirts are the brainchild of two friends who hit a language barrier when their motorcycle broke down in Vietnam and they didn’t know how to say ‘help’, let alone ‘can you fix my carburetor?’.

Now their simple idea has come to life via a small but perfectly formed eCommerce website, that shows that you can start small, but think big. They haven’t cluttered the site with unnecessary copy, just kept it straightforward and let the products do the talking. They have used their social media to encourage users to post up photos of their iconspeak products on holiday, to network and engage with their customers. All best practice stuff, to drives online trust, sales and popularity.

I like the site. I have it bookmarked. I’ve let my friends know about it.

If you have an idea for small eCommerce site then I’d love to chat to you – in any language then simply email clare@daneswood.co.uk

If you would like to see the site for yourself then simply visit: https://iconspeak.world/

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