Exeter Web Design and Digital Marketing Agency - we've built over 900 websites for businesses, charities and public bodies. We specialise in Web development, eCommerce, Digital marketing, Branding, Positioning, Design and Print. Based in Exeter, in Devon, we have clients across the UK. Contact us for help making your marketing more effective.
Here are 3 important decisions to make before investing in a website
1. Set a purpose
Identify the key purpose of your new website. There may be more than one, but in order to truly maximise your success, you must decide first and foremost what is the primary driving purpose of your website.
Common website purposes include;
eCommerce Sales – http://www.southdevonchillifarm.co.uk/
Lead generation – http://alchemycloud.co.uk/
Online Brochure/Portfolio – http://www.iscafoods.co.uk/
Information/Education – http://www.catchmentbasedapproach.org/
2. Set a budget
In almost all businesses, time is equal to money. This is why when businesses source a new fleet of cars, new offices or even new staff, the first thing they will do is allocate a budgetfor their new investment. This is also the case when investing in your company’s new website. Failure to set a budget from the outset will mean both you and your web design agency will waste valuable time and money exploring the best solution for you and your new website.
3. Set a deadline
Ever heard of Parkinson’s law?
“The amount of time that one has to perform a task is the amount of time it will take to complete the task.”
Unfortunately this is often too true, whether it is clearing out the shed or getting your tax returns sorted, us humans have an innate ability at prolonging a task far often than necessary.
When approaching a new website project setting a deadline is crucial. With a deadline set, you will be able to clearly visualise every step from design through to launch. You will also automatically prioritize what is most important to your new website and will have the necessary perspective to make the key content and design decisions which every client has to make.