Exeter Web Design and Digital Marketing Agency - we've built over 900 websites for businesses, charities and public bodies. We specialise in Web development, eCommerce, Digital marketing, Branding, Positioning, Design and Print. Based in Exeter, in Devon, we have clients across the UK. Contact us for help making your marketing more effective.
Top tips for your eCommerce website
1. Midweek Marketing
Stats
A study conducted by Kissmetrics on over 18,000 Small to Medium size businesses found online shopping was most popular on Tuesdays, Wednesdays and Thursdays.
Advice
Coordinate your ecommerce email campaigns for the middle of the week and catch your customers when they are in red hot buying fever!
2. Don’t neglect your returning customers
Stats
Kissmetrics also found a surprising difference in engagement rates of both new and returning website visitors. On average new visitors only spent 2 minutes and 31 seconds where as returning website visitors averaged an impressive 5 minutes 31 seconds per session.
Advice
Ensure your website addresses both returning customers as well as new. Include text and promotions that speaks to both the new and returning customers.
3. Be clear about shipping
Stats
Visual Website Optimiser’s 2014 ecommerce report of over 1000 ecommerce websites, found that a staggering 28% of online shoppers will abandon their shopping cart when presented with unexpected shipping costs.
Advice
If you charge additionally for shipping, let your website visitors know as early as possible to avoid unnecessary basket abandonment.
4. Offer Guest Check out
Stats
The same report found that 23% of online shoppers will abandon their shopping cart if they have to create an account to checkout.
Advice
Ensure your ecommerce website has a guest check out option available. If you currently do not have a guest option available you could be missing out on an additional 23% in sales.
5. Get Reviews
Stats
It also highlighted that 55% of online shoppers openly admit that online reviews influence their buying decision.
Advice
Whenever you know your product or service has offered an exceptional service to your customer, make sure you follow up with a review request!