Exeter Web Design and Digital Marketing Agency - we've built over 900 websites for businesses, charities and public bodies. We specialise in Web development, eCommerce, Digital marketing, Branding, Positioning, Design and Print. Based in Exeter, in Devon, we have clients across the UK. Contact us for help making your marketing more effective.
A new year often means a new opportunity to take stock of last year’s business successes and failures, untapped opportunities and pending threats. As one of Devon’s leading website agencies we thought we would take a look at 3 of the biggest website marketing faux pas’ of 2015.
Our hope is by highlighting these 3 biggest marketing mistakes to those guilty few (you know who you are) we will ensure these basic pillars of online marketing will not go neglected in 2016. Finally you can start to plan and deliver online marketing that will actually deliver clear and measurable results.
You didn’t record your website performance
Google analytics is a fantastic and completely free website analytics tool to track your website’s performance. Unfortunately once set up, many businesses will simply leave their website’s fate in the hands of gods (aka Google), to magically churn out inbound enquiries and increased sales.
Google analytics will allow you see what pages your visitors are most interested in, how many times someone finds you via Google and which social network is driving the most traffic to your website.
You didn’t update your blog regularly
Websites that blog receive 54% more visitors than those that don’t. Not only does more website pages mean more pages will be indexed by Google, but the fact you are updating your website’s content on a regular basis, will do wonders for your search engine ranking.
By having a blog your business has a dedicated space to create engaging content that is useful to your customers. This gives you the opportunity to make sure every communication you have with a customer whether on your site, via social media or email, you are always offering something of value and not just cold call selling 24/7.
You didn’t email your customers
Email marketing is regarded as the biggest and most powerful marketing tool available. Some of the most successful ecommerce businesses will email their customer base 4 times a week yet most businesses still struggle to contact theirs once per month. And when they do it ends up a bloated, misguided newsletter that only clutters their customer’s inbox, offering no real value to the customer’s needs.
Whether it’s a case of lack of time, tech knowledge or a bit of both, we are here to help.
How we can help you not make the same mistakes in 2016;
- Monthly Google Analytics Reports emailed direct to your inbox
- Website Marketing Review and consultation
- 1 to 1 training on how to send effective email campaigns
- 1 to 1 training on how to understand your Google analytics data
- 1 t 1 training on how to use social media correctly
- Hire Daneswood as your outsourced marketing department to take care of everything