19/04/2016

Cinemagraphs in your website

Exeter Web Design and Digital Marketing Agency - we've built over 900 websites for businesses, charities and public bodies. We specialise in Web development, eCommerce, Digital marketing, Branding, Positioning, Design and Print. Based in Exeter, in Devon, we have clients across the UK. Contact us for help making your marketing more effective.

With the ever-increasing distractions of the web, more and more customers are using cinemagraphs as a way of cutting through the digital noise and really making the home page of their website stand out.  As we like to keep you up-to-date with trends in web design, we’re introducing the cinemagraph to our clients from only £500.

A cinemagraph is a video that has been frozen to look like a still image, apart from one small element that still moves and creates a beautiful visual twitch within the picture, that captures people’s attention. Here are 5 reasons why you should consider using them on your website, instead of a photograph.

Just try and not stare at the next Cinemagraph you see when you are browsing through social media. Imagine a Devon beach where only the sea is moving we would stare at this for hours! With their engaging and eye catching nature, Cinemagraphs are proven to have much higher Click through rates than their static counterparts.

Even though the movements are subtle, it is enough to catch anyone’s eye without being too annoying or distracting. It is these little movements in the Cinemagraphs that will have your clientele staring at your imagery (and branding) for far longer than your competition.

Now that bus stops and shopping centres are beginning to use digital mediums to cut down on print costs, Cinemagraphs are the perfect way to stand out even with traditional marketing methods. The subtle movements can make your campaign stand out across a huge range of traditional marketing collateral.

This is your chance to become the local business that introduces something new to your customers and create a memorable impression of your company and product.

From just £500 Daneswood can create one of these stunningly beautiful pieces of digital artwork and we can even help to advise on when best to use them and create a long lasting impression of your product and brand.

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