The Family Law Company
Digital overhaul to convey holistic ethos and staff specialisms
The Family Law Company have been a client of ours for many years and we created a new site for them, as well as supporting their ongoing digital marketing. Originally this client approached us with an out-dated and overcrowded, stock-photo driven website, that had become ill-fitting over the years. Most importantly it did not represent the holistic and caring ethos of this firm of solicitors, who took pride in supporting their clients’ emotional needs, just as much as their legal ones.
Our task was to re-design and build an entirely new website experience that would blend in their existing ‘purple’ branding, showcase their lawyers and carefully organize their website’s key content and navigation around their legal services. This is a content-rich website as Family Law have their own dedicated in-house Marketing Manager who regularly blogged and uploaded new content. We started by creating a new menu structure and worked with them on developing their family law practices into 9 clear services. The navigation is now intuitive to users and fairly communicates their unique approach to their family law work.
The Family Law Company brought their strong purple logo and branding to this project and were very brave in embracing video on the home page. They liked this idea as it sets them apart from their competitors and the swans on the River Exe reflects a calm holistic approach they champion. We recommended a local photographer to take the video and also to shoot new photographs for the interior pages on the website and the beautiful photos of their staff. In order to convey their personal approach to legal services we wanted to ensure the website showed welcoming images of the business and its staff. Each of the 9 legal services was made into its own dedicated section accompanied by its own Information section with articles and further resources. Each member of staff has their own biog, photo and contact details.
Ecommerce & SEO
The website also has an ecommerce function, whereby clients can pay invoices online, with the payment form linking securely to Sagepay. We also performed migration and core search engine optimisation across the site to transfer the existing Google authority that they had built up.
A very confident and thoroughly modern website that is unlike any of their competitors. They were brave enough to really embrace the purple in their branding and run with it. We now handle all their ongoing SEO and digital marketing work to keep the leads coming in and that holistic and caring communication with clients at the forefront of everything they do.
The Family Law Company have an experienced in-house Marketing Manager, who only needs our support in a few areas of specialist digital marketing. We have handled their blog post SEO and keyword SEO for many years, ensuring that they maintain page one of Google for their most import key terms such as ‘divorce lawyer exeter’. We have also helped with providing Google Adwords and social media training for their staff, and have recently taken on the running of their Adwords campaigns. This involves the setting up of specific campaigns, and monitoring their performance and budget.