St Bridget Nurseries
Answering everyday gardening questions in a digital world
St Bridget Nurseries approached us to overhaul their very old and very outdated website, as it did not in any way represent the two Exeter nurseries and their 90 year history. We visited Tammy and her team at the nursery to see for ourselves what their business was like and lots of ideas on the day helped to shape the success of the website we developed.
The main challenge was the design and navigation architecture within the site. We established two new menu structures and the themed home page banner that has images of plants that change seasonally. Opening hours were key to customers, so we have the ‘Open Today and time’ appear in the banner on the home page, that reflects the day and time that the user opens the website up on.
We recommended that St Bridget’s engage a local photographer to take photographs of the nursery and especially the staff for use throughout the site. These images helped our designer to really represent the nursery and the friendly staff faces in the site design.
While we were on our site visit we saw the kiosk where customers could ask the staff plant related questions. We thought this was a great USP so we created the ‘Ask the Plant Doctor’ form on the home page, where customers could post up a gardening question and then St Bridget’s respond with their answer. It has proved to be one of the most popular functions of the website and reiterates the authority of the staff on plants and establishes them as the ‘plantsmans’ garden centre’.
Under the ‘Our Garden Centre’ page, our graphic designer recreated the floor plans to both nurseries to show the scale of what was on offer at both sites. This bird’s eye visual has proved very popular. The Mail Order side of their business was very important and so we display their yearly mail order brochure as an online flipping book which is fully searchable. Tammy maintains a great blog called ‘inspiration’ where she shares seasonal gardening knowledge and advice to browsers and subscribers. It is a great way to keep content fresh and up-to-date and helps their SEO too.
The website now captures email addresses and the garden centre regularly e-shot out to their database planting tips and seasonal advice and offers. This makes full use of their digital marketing. Events at the nursery are featured on the site, as well as the seasonal special product offers which appear on a scroller bar on the home page.