Designing for change with our long term client
Simpkins Edwards are a very long term client of Daneswood and we have overhauled their site many times as their business changed and grew, including providing ongoing digital marketing support. In 2017 they asked for a site redesign and we changed their platform over from the Joomla platform to WordPress. The tax and accountancy business is moving more digital and with online accountancy services growing fast the site design needed to be more competitive.
They had already undergone a new branding exercise, so they brought a good logo, font and colour palette to us. They listened to our request for new images and worked with our local photographer to commission some great bespoke photographs. They also worked with our copywriter on new text for the site pages.
It was important to Simpkins that their new site had a ‘unique personality’ and a visually memorable new design. We designed the service pages, so the accountants profiles appeared with the relevant service so users could see who they needed to contact and what their background specialism was. This is a very content rich site, but the layout is still clean and easy to navigate.
There are also private client areas hidden behind login screens which allows their clients to pay bills online and access client documents from their private portal.
Ongoing Digital Marketing Support
Simpkins have a great in-house Marketing Manager, whom we support only in certain areas of the more technical side of Digital Marketing. We handle the SEO on the website, performing migration SEO, keyword review, snippet optimisation, website crawl and URL checks when the new site was launched. We continue to complete monthly SEO on the site for specific key phrases on their services, which is monitored by their Marketing Manager, and actively drives sales leads. We are pleased to say that the organic SEO for their key phrases is very healthy. We also manage their Google Ad campaigns and have recently taken on social media advertising with them.
“Daneswood are our established web partner and they met with us several times to establish a clear brief, and provide their insight on how our extensive content could be presented in the latest digital format. We now have a site with a unique personality, which sets Simpkins Edwards apart from other accountancy websites. The Daneswood team understood our challenges, stuck to a clear development plan and continue to provide support going forward. We are really happy with the results and their team.”
Sharon Roberts, Marketing Manager, Simpkins Edwards