Search Engine Optimisation (SEO)
Getting your website Google friendly
The first thing we tell our clients about SEO is that it isn’t a quick win. It takes time to leapfrog up the Google rankings and you need to invest in good website content each month. If you are looking for quick wins, then we recommend setting aside a Google Adwords budget.
If done properly however, SEO can really benefit online enquiries. We overhauled a website for a Devon based solicitors’ firm, and as part of that, carried out migration and basic search engine optimisation (SEO) on their website. During that project we talked to the client about ongoing SEO after the site goes live, but they said they were happy with their rankings as they were on page 1 of Google and already employed an SEO agency. We challenged them to say that their page 1 ranking was not for their core bread and butter solicitor work, and that the high bounce rate on their website points to the fact that although they were generating traffic to the site, they weren’t the right traffic for lead generation. They had been the victim of ‘black hat’ SEO techniques, and we only employ best practice ‘white hat’ SEO techniques throughout.
In order to raise Google rankings for highly competitive search terms such as ‘divorce lawyer Exeter’ you have to embark on a slow strategic SEO campaign. We undertook an SEO strategy to clean up their back-links and build engaging site content for their core service of ‘divorce’. We monitored their Google analytics each month and sent them through a report at the end of each month on how the metrics were moving and their ranking changing. We created a blog strategy with suggested headings, that their lawyers and copywriter then wrote for us. We then optimised that blog and posted it up on the site and across social media, accompanied by monthly ‘on page’ SEO.
We have now moved this client from page 3 on Google for their core work, to appearing in the top 3 organic listing results on page 1 of Google.