RCR Flooring

B2B, SEO, Wordpress

RCR are a large global company with many strands to their business and they asked us to create a new site for their Flooring Products range.

We overhauled the design and site structure, yet referenced some of the look and feel of their other existing sites, so it didn’t feel too far away from their group identity. As they specialise in creating industrial flooring for large companies, we went big on the images to show the scale and variety of their products. We used the WordPress platform and settled upon a left hand vertical menu, with the pages accessed through a hamburger menu on the desktop version. This allowed for a large landscape flooring image on the home page to really add impact. The site also links through to their three sister sites for Rinol, Rocland and Permaban.

Their case studies are now within a clear Project Portfolio section that RCR can keep up-to-date themselves, along with the News and Events. We launched and now host the site on their behalf, performing monthly security checks to keep the platform robust and provide ongoing support.