Penelopetom was not in its infancy when they came to us, but an established business with an online presence on both their own site and NotontheHighStreet.com website, as well as an offline high street shop in Totnes.
Their sales via NotontheHighStreet.com were mostly for their personalized products where customers could choose against options on their jewelery and bags. The new site now allows for ‘personalization items’ with combination options such as choice of leather, engraved silver disc, sterling silver initial, choice of packaging, choice of birthstone etc. We overhauled the site design and chose the CS-Cart eCommerce platform as this allowed for the bespoke combination options required and we felt it was the right platform to take their business forward. We have been using CS-Cart for nearly 10 years and have considerable experience in working on projects of this size and complexity.
CS-Cart now allows for categories, sub-categories, filtering and ‘combination personalisation’ of items, along with gift vouchers, discount codes, timed price promotions and a wish list. We also set up an email subscription box to their newsletters via Mailchimp.
We started the project by freshening up their existing logo for their digital brand only. Penelopetom provided all the beautiful bespoke photography and we agreed that a grid like approach to product presentation on the home page was the best way forward. This allows them clear ‘tiles’ that can be updated monthly and seasonally so the site allows the display of new gift ideas. Only a small proportion of shoppers arrive at an eCommerce site knowing the exact product they’re looking for, so we included a search box and as they had a series of different delivery requirements we implemented those too.
Our client now handles the upload and management of their gift photography easily via the back-office as part of their ongoing marketing, without having to come back to us each time. We completed search engine optimisation on the site prior to launch and continue to host and provide technical support as the business flourishes.