Devon in Sight
A fully accessible website built for low-vision users
Daneswood undertook a complete redesign and rebuild of the charity Devon in Sight website and we provide support, training and updates for free, as part of our Corporate and Social Responsibility.
We met with the client several times and established what their audience needed, what the charity required for funding bids, and which digital marketing was necessary for fundraising. An overriding requirement soon became clear – that the visually impaired user had to be at the heart of the new website.
This challenging technical project meant that the website had to be compliant with ‘screen readers’ (which talks the website to users) and ensure all fonts, font sizes and colours were ‘low vision friendly’. We listened to their knowledge about their customers and did our research into how other sight-loss charity websites, such as the Royal National Institute for the Blind (RNIB), were tackling these problems.
The majority of Devon in Sight’s service users are aged 70+ (and with older volunteers too), so the new design had to have a clear intuitive navigation. The colour palette was deliberately chosen to reflect light-intensity contrasts needed for low-vision users. The font size was bigger than normal and we avoided the use of graphics and small thumbnail images – again all to aide the partially sighted. Devon in Sight put us in touch with a visually impaired volunteer who helped test the site for us and reported back on ease of use and engagement.
Devon in Sight was keen to ensure that the website wasn’t just an on-line brochure, but becomes an integral part of the organisations interactions with key audiences including people with sight loss that need support, but also volunteers, voting member, donors and corporate supporters.
“Although the website is signed-off we keep finding new ways in which we can work together and support each other. They have supported us through a period of real change in the charity and helped us understand how we can work effectively with companies in a way which is win-win-win…for them, for us and most importantly for people affected by sight loss. It’s a long term relationship founded on a shared passion to make a real difference to the community. I have no hesitation in recommending them.”
Grahame Flynn, Operations Manager, Devon in Sight