Charles Royle & Company

Wordpress

New photography and design commissioned for financial planners

Charles Royle approached as they were really keen to create a website that didn’t look like other dry financial planning websites. The brief was to convey to their customers their great financial team, as the really invested in their staff and felt that their good customer service was their most important USP.  They were very nervous about the design and didn’t have any direction on what type of design they wanted or liked. We started by advising them to commission some top quality commercial photography of their staff. If this was their USP, then let the staff lead the design. A lot of our clients hate the idea of having their photograph taken, as they think they always look terrible, but a good commercial photographer can bring out the best in anyone! Charles Royle were bold and brave enough to run with this idea and ended up thoroughly enjoying the whole creative process. They were so pleased with the resulting black and white commercial images that the photography lead the design for all the new pages. We built the site in WordPress so they could maintain the content themselves after ‘go live’, so all any changes in the financial planning world, could be updated quickly.

Solution

This website is a great example of how even a small company can really stand apart from their competitors and create a friendly, yet professional site that conveys the company as warm and friendly and yet thoroughly modern.