Apple Central Taxis Exeter

SEO, Wordpres

Designed from the mobile up, with prompt for App download

Gemini Taxis have been a client of our for many years when Apple Central Taxis, a company based in Weston Super Mare, acquired their company, along with rival taxi firm Capital last year. The new company then asked us to handle their transition from successful local firm to a much larger scale operation.

To ensure their newly found taxi firm dominated the Exeter region, they set about creating an online digital presence that would propel Apple Central Taxis Exeter head and shoulders above the local competition, leaving other Exeter based taxi firms stuck in the 90’s.

Challenge

The majority of their customers order taxis via their smartphone. Also Apple Central Taxis Exeter hold the taxi contract for the University of Exeter, so their vast majority of student customers are very smartphone savvy. We therefore built their new website from the mobile up.  This was key. They had also invested in a mobile app for both Android and Apple users via App store. We built the site so that it automatically recognises if the site is being opened up on a mobile device and pop up box appears asking if they would like to download the free app to book. They also took our advice and commissioned new photography for the site, especially to show their Exeter Airport taxi base and executive cars.

We handled their digital marketing as well, safely migrating across their existing Google SEO authority from their various Gemini sites to their new Apple Central Taxis Exeter domain name, and facilitated the merging of two online taxi brands into one.

Solution

They now take over 2600 bookings per day, and our successful search engine optimisation work ensured their legacy customers of both Gemini and Capital Taxis are now redirected to the new website and not lost to a competition.