What is a QR code and how do I create one?

You may have heard of a QR code before and wondered what is it and how does it work? The QR stands for ‘Quick Response’. This code was originally designed in Japan for the automotive industry, but was soon clocked by marketers across the globe, due to its extremely large memory capacity and the ability to translate additional information quickly and efficiently.

If you want to take a look at a QR code – and see the underlying product information behind it – all you need to do is download a free QR code scanning app, and scan the code which will then allow you to view the product details.

How to create your own QR code

  1. Select a QR code generator. Here are some examples of good QR code generators – ForQRCode – QR-code-Generator.com – Unitag – QRStuff – GOQR.ME.
  2. Choose the type of file/image you want to have appear when someone scans your code. This could be a URL, PDF, JPEG, PNG etc.
  3. Enter the desired file into the generator.
  4. Definitely consider saving your QR code as ‘Dynamic’ as this will allow you to edit the information in the QR code. Whereas the general ‘Static’ option doesn’t allow you to edit the information.
  5. Customize the QR code design – this step allows you to make the code match the branding of your company and visually have similarities to match your business.
  6. Lastly, make sure your code actually works!

Where to use your QR codes  

You want these codes to appear in places which are easily accessible by people, who have plenty of time to scan it. Putting a QR code on a billboard might seem like a great idea but if they’re driving past in their car, they are not exactly going to have time to whip out their phone and scan the code. You need to think of places where people have plenty of time, such as bus stops where people are waiting, so when they see something they like they can scan the code and access the information behind it, which is the end result.

Add a call-to-action when displaying your code

Make sure to encourage your audience to scan the code because it leads to something they truly desire. Make sure that this is made clear and they know exactly what to do with your code.

Don’t just use a QR code for the sake of it

Here is an example of a good use of the QR code:

Start by isolating your audience by location – choose a train station for instance – and put your QR code on a poster for your online fruit and veg box business. This way people waiting for the next train can scan the code, see your veg boxes on offer and are hopefully enticed to do their food shopping while they’re waiting. Try to make it easy for the consumer.

If you need help with setting up QR codes or any other aspect of digital marketing call Tom on 01392 248 365 or email [email protected]