Does social media marketing actually work?
The answer to this questions is, yes.
Social media is a fantastic free tool to make people aware of your business. Not only does it allow you to show you’re a real person and have a personality, but you can have campaigns running on your social channels which can really help generate ROI for your business.
Having an active social media presence in this day and age is crucial, people will not only just check out your website if they’re interested in your product or service, they will also check your social media to see if you are someone they would want to follow, or if you have any cool promotions that they would be interested in. It’s a way of seeing the up-to-date goings on within your business.
So what’s the key to a good social media account?
I believe that fresh content and displaying personality is extremely important. If you’ve had your Twitter account from 2009 and haven’t posted since 2010, that’s just not good enough really. How are people going to trust you? Social media platforms allow you to build up trust with your customers. You should be doing not only sale/promotional posts but also just being a normal person, interacting, commenting and posting about events and news from the work place.
Social media campaigns are a fantastic way to promote your business. You’re able to choose a location and a radius of people you’d like to direct the campaign at and you can also choose their interests and basically focus in on your target audience. This targeted approach guarantees that the type of people seeing the campaign will be interested in what you have to sell.
If you feel your online presence could do with a face lift, feel free to contact us today to discuss what we can do for you.